Multi Level Marketing Due Diligence
Last week over at the Pink Truth: Facts, opinions, and the real story behind Mary Kay Cosmetics, there was a press release which I though I would reprint here:
"Milwaukee, WI November 22, 2006 -- Pyramid Scheme Alert announces that Tracy L. Coenen, CPA, MBA, CFE has been named to the organization's Board of Advisors. Her consumer education website, www.PinkTruth.com, which exposes and analyzes the business and recruiting practices of Mary Kay and the plight of Mary Kay salespeople, has received over 4,000 visitors a day.
Pyramid Scheme Alert is one of the most widely recognized and highly respected organizations fighting against pyramid schemes and abusive multi-level marketing companies. The organization is led by Robert FitzPatrick, author of the book False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes.
Coenen is a nationally-recognized expert on fraud and financial investigations. She is a Certified Public Accountant (CPA) and Certified Fraud Examiner (CFE), and holds a Master of Business Administration (MBA). She is also an Adjunct Professor at Concordia University - Wisconsin, and serves as Adjunct Faculty for the Association of Certified Fraud Examiners. Coenen is a columnist for Wisconsin Law Journal, guest writer for Fraud Magazine and a graduate of the Criminal Investigator Training Program at the Federal Law Enforcement Training Center (FLETC)."
Is the Tracy's blog making a difference? Well let's check her traffic against www.marykay.com and watch it over time. As of November, 2006 here is the picture:
Technorati Tags: pyramid scheme alert, mary kay cosmetics, pyramid schemes, multi level marketing, multi level marketing companies, cfe, spiritual deliverance, robert fitzpatrick, education website, false profits, financial investigations, consumer education
