Schoemaker and Yu Make Up
Image via Wikipedia
Mr. Schoemaker and Mr. Dennis Yu have been making up stories about each other. Mr. Schoemaker accuses Mr. Yu of being a confidence criminal.
"A couple days ago I posted my personal story with Dennis Yu. The post I wrote was the longest post ever written on ShoeMoney.com.
Over 4,000 words.
This guy is a very dangerous person and I wanted to tell the entire story in as much detail as possible even if some of it was really embarrassing to me.
You CAN'T give con men any room to go anywhere and the only real way to stop them is to get the truth out."
Mr. Yu had said earlier, in his article about scamming Facebook, published at Techcrunch, that
"One of the largest Facebook advertisers (I'm not going to out you, but you know who you are) employs this technique to this day, using a white-listed account. Our supposition is that it makes too much money for Facebook to stop him.
Believe me, we have brought this to Facebook's attention on several occasions. Here's what this fellow does--he submits tame ads for approval, and once approved, redirects the url to the spammy page.
To be fair, players like Google AdWords have had years more experience in this game to close such loopholes."
Oddly, Mr. Schoemaker responded to Mr. Yu's tame observation with:
"Ya so if you have not guessed it... its me he is talking about. I like how he doesn't want to "out" me in public. I mean then he might actually have to back up facts... nice try weasel.
I actually never even saw the TC post until 2 days after it was originally posted. I started getting all these crazy random emails from people.
Everything from what a lying weasel Dennis Yu was to companies actually saying he never made NEAR the money he claimed.
Once I saw the post I saw what all the fuss was about. Incredible."
At this point, nobody knows the truth of any of these allegations, except perhaps a select few.
For the purposes of this article, I am going to assume that Mr. Schoemaker is correct and Mr. Yu is wrong - I had wrote an earlier article querying as to Mr. Schoemaker's motive for attacking Mr. Yu as opposed to refuting the content of his message.
What is interesting is this. Mr. Schoemaker has, by his own account, gone off the deep end because he believes that he was tricked by a confidence man.
Now why? And what should the rest of us learn about this?
Mr. Schoemaker's identity is one of a being a smart affiliate marketer, somebody skilled in persuasive techniques.
That identity is being challenged or even shattered. Mr. Schoemaker claims to have been conned, and to further enabling a con. Something a smart affiliate marketer would not fall for.
Mr. Schoemaker, to avoid the cognitive dissonance of thinking he is a smart marketer and having evidence that he has fallen for a con, has to do something to right his own ship - thus the violent and unwise attacks on Mr. Yu.
It is painful for Mr. Schoemaker to accept, what all good readers of this blog know, that anyone call fall for the tricks of a confidence man. We are equally open to be used by a predator - never think that you have sufficient skill, experience or knowledge to avoid the predator's gaze. The day you think that a con criminal couldn't take you is the day the Greek gods take note, and send you a message of humility.
(I write this without making any assertions about Mr. Yu's character, except I should add he has a very good post on Mr. Shoemaker's website about Facebook quality scores, and one of his many detractors at Mr. Schoemaker's website, has a link to his site lauding Mr. Yu.)
