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April 24, 2008

Tracy and I need Your Help

interactive ads.jpg
The promise of interactive ads, delivered by Adsense, is:

"AdSense for content automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content--ads so well-matched, in fact, that your readers will actually find them useful.."

Your readers will actually find them useful - that is the pitch that keeps the Google money machine running.

The problem for any consumer/business protection site is that the ads are "not useful" but rather examples of the various scams and frauds that exist. (This is one way I keep up with what is going on -since the vast majority of frauds no longer appear in the print newspapers' classified section.)

Tracy Coenen details her frustration with this type of adsense fraud.

"A few weeks ago, I wrote about my experience with Google's new Ad Review Center. This tool enables you to block advertisements from certain advertisers. When you use this feature, advertisers who want to bid on your ad space must be approved first.

But it's not quite that easy. There are a lot of advertisers who aren't going through the bidding process, so they can still end up on your site without your approval. To block them, you need to use the competitive ad filter.

Initially, this whole process was appealing to me, because I had advertisements for a lot of scam "business opportunities" showing up on my sites. This process helped me eliminate many of them. It's not a foolproof process, and there are still plenty of scams that can easily pop up on my sites."

So what would you recommend?

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April 23, 2008

Google's AdSense Program Sparks Lawsuit

adsense fraud.jpgA search marketer has sued Google for allegedly tricking him into paying for ads on its publisher network, when he only wanted to purchase ads that would run on the search results pages.

This is an interesting story, as the person complaining says that "Google instead charged him for pay-per-click ads on AdSense pages--which, he alleged, "are demonstrably inferior to ads appearing on search result pages."

I understand that Adsense can be confusing, but would you not have noticed after the first day that you were paying for something that you didn't want?

There is an interesting comment about the story at webmaster world:

Google's pricing CPC boxes certainly should raise flags.

On adwords editor if you type in 015 I think it should safely be assumed that the person was trying to type in 0.15 but somehow missed the decimal point.

Adwords editor does not make you use a decimal point, as a result 015 is automatically $15 and not $0.15.

Do you know know how much money Google makes off simple decimal point mistakes that they know people will make? Why not just have all bids verify a decimal point?

Well I think it's pretty obvious why they don't verify for the decimal points anymore.


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