The Face of USANA
This is the FDI's new video on USANA. I have some problems with the what is being said, but on balance there are some important points that are raised.
The individuals assert that the emphasis was on recruiting because they knew that they couldn't sell the product, since it was overpriced. I have some trouble with this, if you knew that the product was not sellable, then how could you recruit people to sell the stuff?
I also have trouble believing that had the earnings claims been known, the couple would have saved their investment. It is clear that Jane was very excited about this opportunity, and I suspect that no amount of information would have cooled this ardor.
My concern is that Minkow is relying too much on the rational agent model; if Jane had just been given enough information, she would have not have lost her $5,000. "Doomed to fail"
The failure rates are important, but I don't believe that having knowledge about these failure rates is sufficient to prevent individuals from making these terrible investments. More about breaking the emotional attachment to these "phantom dreams" is needed.
Comments
It seems curious that all of Minkow's Usana video victims use the same scripted language. The latest, a pathetic presentation of a man born blind driven into financial despair by failing in his Usana business not only uses the same Minkow scripted language but is stage managed with a display of Usana products. Watch and listen to this video with the attention of an investigator. There a several things that aren't quite right. Yes, our hearts do have to go out to those who have not succeeded in a business venture, but this gentleman's failure...well watch and listen to this video very carefully.
Posted by: Steve | May 25, 2007 9:26 AM