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When are Delusions Useful in Network Marketing?


New School Network Marketing by Kim Klaver: Affirmations: delusions for sale?

The short answer is: never. Misrepresenting your income level to prospectives is actionable misleading advertising. It is called being a "shill". You have no reasonable basis for your earnings representation, and so you cannot "affirm" it to the public.

Affirmations are perfectly fine, indeed the ability to contract with your future self is a well known device.

The Nobel Prize winner, Thomas Schelling, contracted with himself to give up smoking. The contract device worked and Schelling gave up smoking.

Not all public affirmations of commitment will succeed. But there is a clear legal difference between an affirmation which is forward looking - I will make $10,000 a month and an affirmation which is not - I am making $10,000 a month.

The former cannot be relied upon, legally. While the latter could well be a representation forming the basis of a lawsuit for negligent misrepresentation.

It may be acceptable to trick yourself for reasons of self-improvement, but it is actionable to trick other people.


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