"When you can blame someone else (or the gods of spite, chance and bad luck) it's emotionally safer than it is to acknowledge you made a lousy choice.
If the weather is freakishly bad on your vacation, you can embrace pity from your friends, and spend your angst cursing the storms.
On the other hand, if you book a trip in the middle of hurricane season, you've got no one to blame but yourself." Seth Godin on Responsibility
Acknowledging that you made a mistake challenges your sense of identity.
I could not have bought this ridiculous business opportunity because I am not a foolish person. Must be someone else's mistake: may be the Government for not protecting me from fraud.
I could not have bought this really dumb franchise because I am not a really dumb person. Must be someone else's stupidity: may be the Government for not protecting me from fraud.
I could not have been defrauded because I am not a mark or a mooch.
But, for any given circumstance, we all could turn out to be a mark - the object of a human predator.
Watch out and be careful who you trade with.
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