Biz Op Telemarketing Script Analysis
Here is an example of a biz op script, from court files from Southern Flordia.
[W]e put people in the business owning and operating pay phone routes. Now, we are direct partners with AT&T, Lucy, so we provide you with the locations and the installation . You'd have a guaranteed return on each phone . Minimum investment would be $15,000 . . . . We're the largest distributor of pay phones in the country. We're direct partners with AT&T, Lucy, so we provide you with locations and the installation . You'd have a guaranteed return on each phone . . . . Now, the minimum investment to get started is $15,000. That would be for a seven-phone route, up and running. That includes seven phones, seven locations , installation and line activation . . . . Okay, now, the locating company that we work with in your area offers a minimum guarantee of $300 per phone per month . And the way the guarantee works, Lucy, if for any reason one of your phones does not generate the $300 . . . they will move you to a new location for absolutely free of charge. But I can tell you this, like I said, these areas are monitored and they pretty much know what they're making . . . . Okay? So, if you started out on a seven phone route, you'd be averaging around $2100 a month . . . . And if you'd be interested in receiving the information, Lucy, I'd take down your information and then I would put you on the line with the territorial director for your area. . . . Okay, hold the line for me one moment. I'm going to put the territorial director on the line for you, and he' s going to go into a little more detail with you, okay?
Here is how we count the fraud.
One, how many times is "Lucy" mentioned, in an effort to establish a relation? Four, and four "Okays", which cannot be responded to.
Two, how many times is "guarantee" or "free" mentioned, in a effort to minimize risk? Five.
Three, who is mentioned as their partner, in an effort to obtain reputational capital? At&T, their direct partner.
Four, what is the actual request? "If you are interested in receiving more information .." You commit yourself to a larger agenda by simply asking for more information.
Five, what is the earnings claim? Average $2100 a month means that I will earn my investment back in 8 months. Even if I only get 1/3 of of what they say, being conservative, I will earn my investment back in 2 years.
Reality? No phones, no money, minimum loss of $15,000, humiliation, and loss of face. Not priceless.
