Checking Ads
For example, "A couple of examples as typical as any, I think, illustrate the approach. First, during the week of March 6, 1994, 154 newspapers ran this ad: "Huge Profitmaker: $3,000 to $4,000 weekly income possible. All cash vending business. Prime groups available. Buy now and save. Zero down and qualified. Call Ed or Cindy or Lou at 1-800-192-1202." (Emphasis added)
Tip: When reviewing a business opportunity, google the 800 number for 7-10 days and see whether they blanketed the area. If so, that is a huge red flag, according to the FTC. (I especially liked one ad that "advertised" a "local" distributor route was avaiable - in 26 states, according to google.)
