Don't get Fooled
Image by MikeSchinkel via Flickr
This is twice in the last week that I have linked to some good due diligence advice from Seth Godin - proving once again that first class and ethical marketers have the right stuff to detect and deflect the persuasion techniques of the con criminal.
I hope that he doesn't keep it up, rendering me redundant.
"If you think that's a friend of yours on twitter, don't be so sure.
If you wonder why your boss sent such an insane email to you, don't be so sure.
If you get a chance to invest online, think twice.
Don't buy anything from an inbound phone call.
That email you sent in confidence... probably won't be read that way.
And that photo, yes, it's going to show up in the digital world where you least want to see it...
In your little village, where you see your neighbor every day for ten years and the person in the next car might be the local constable, the rules are very simple and obeyed by all.
In an electronic world, it's trivial to impersonate, hack and otherwise annoy.
Online, rely on direct, personal interactions to be sure you're seeing what you think you're seeing.
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