Franchise Fraud
Robert Purvin's Franchise Fraud
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Bob Purvin wrote a fantastic book about Franchise Fraud, lies all of us in the franchise industry tell ourselves. Purvin makes explicit the dirty laundry that every franchise prospect needs to hear. Forget about going to a franchise trade conference, find out where Purvin is speaking and make plans to attend.
Complete disclosure: I am not an affiliate of this AAFD program, although I certainly wish I was!