New Concept in Network Marketing
Kim Klaver has a new concept for Network Marketers, in New School of Network Marketing. It is called telling the truth.
I wonder if it will catch on.
There is a certain simplicity about it.
Without futher ado, here is what Kim says Network Marketers should tell the truth about.
1. Tell the truth about the drop-put rate:
" Acknowledge and tell prospects the drop out rate ourselves, so the news media doesn't have a field day (and get so much attention) reporting it. We all know it first hand. Why continue to suppress it? (Wouldn't an impending challenge bring out a better side of people anyway?)"
2. Tell the truth about making money:
"Tell people exactly what they need to do to make money. There are only two things that earn them money - everything else costs them money and/or time." The two thing that earn money are customers and representatives.
"Whatever else one does - buying leads, duplicating 'proven systems', going to meetings or events, buying websites, training materials (yes, including mine), developing yourself - all this COSTS money. These things are means to enable you to do one of those two things above."
3. Tell the truth about the nature of the program:
"Reframe the question new people ask themselves. Ask not: "How much will the business give me and when?" This is not an entitlement program. Ask:
What can I do to get enough customers and reps to earn the income I want?"
I would add that you should tell the truth about selling - you have to sell to earn an income. No matter how it is framed, you need to be able to sell. If you cannot, then pass. This is true for franchises, distributorships and other income earning opportunities.
If you are told "this product/opportunity/franchise sells itself", walk away. No, run away as fast as you can. (If the product/opportunity/franchise really does sell it self, it will figure out how to follow you.
