Franchise Due Diligence from the Franchise Rep
One of new RSS feeds, which I have enjoyed, is Franchising Craziness-A Franchise Reps Life
"Due Diligence. If you have already bought a franchise, there isn't much you can do now except give the straight story to the people who call.If never ceases to amaze me how many people can be told during due diligence that the location, or type of business, or whatever wouldn't be right for them, but they buy anyway. They are told they may lose money for 3 years, then make $30K for another year or two and then $40K for a year or two and they buy anyway. Not only do they buy, they quit good paying jobs to start this franchise. Why?"
Excellent question.
But here is a better one: why does the franchisor accept such franchisees?
