New Google Adwords Formula = Just Pay Us More
Michael Grary has an amusing post about Google's recent foray into "Do No Evil", at New Google Adwords Formula = Just Pay Us More: "
"You gotta love the quality score, it’s mystery factor X, pretty much allowing us to get whatever number we want on the other end. It’s like simple algebra, and we googlers love maths. We could have just said “we’re going to take the most you are willing to pay and charge you whatever percentage of it we want to, and if you aren’t bidding high enough we’ll totally say your quality score sucks” but well we like to put all that college edumacation to work and bamboozle with big words arranged in complicated ways, so you’ve got no idea what’s really going on."
When I first started to learn about Google Adsense, quality score seemed a complete black box.
Now I completely understand, it is not a black box - it is a golden box, a camel through the needle: just pay us, you sap, and we might let you advertise.
I don't mind a shake-down, hell lawyers should be last to complain about that.
I just want to be bought dinner before being ....
