Do You Know How to Make Money with Coupons?
According to this great article, The Coupon King - WSJ.com the answer is simple: cheat.
"For years, Chris Balsiger ran the nation's biggest clearinghouse of discount coupons redeemed by consumers at supermarkets. But he still didn't care too much for the industry."It's a lying, cheating, dirty business," he says.
Now the 54-year-old multimillionaire is facing a 27-count federal indictment, charged with leading a scheme that bilked some of the nation's largest coupon-issuers out of at least $250 million. He denies the charges.
The case provides a look at a little-known, multimillion-dollar industry, and one of its veterans. Mr. Balsiger is an intensely competitive man who has climbed the highest mountains on six continents.
Was he so driven to conquer coupon processing, a business he says he never liked, that he broke the law?"
I am not going to give away the ending, except to say that it involves Mexicans with concrete making machines.
