How to Find an Experienced Toronto Franchise Lawyer - Not with Google
How relevant is being number one on a google search? I have complained before about how google sucks, and I this is another mini rant against the great algorithmic god of syntax. This number search, on August 23rd, for the terms "franchising lawyer toronto", returns this website: Toronto Franchising lawyers - Find a Franchising lawyer or law firm in Toronto. This is not a paid entry, it is presumably one entry that the google algo decided was the most popular, as voted by the linking community. Go to the site: there are 3 Toronto Law firms and none of the Toronto firms which actually do franchising transactions or litigation is represented. So why is this link so popular? I don't know and don't care - but if someone was looking for a franchising lawyer in Toronto, might they not be mislead confusing the popularity with authority?
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