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Bioperformance and Recovery of Losses - Is this a viable class action?

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On the Quatloos site, there is a thread about the possibility of recovering damages from Bioperformance. In Canada, one source of liability for a private cause of action, ie lawsuit, against Bioperformance and its principals would be found in section 36, 55 and 55.1 The latter two sections relate to the operating of a multi-level marking plan. The Canadian Competition Bureau summarizes section 55(2) as follows:
It is illegal for operators or participants in a multi-level marketing plan to make representations relating to compensation or earnings under the plan unless they include the amount of compensation actually or likely to be received by a typical participant of the plan. Such representations can mislead potential recruits to believe that it will be easy to make large amounts of money.

As well, operators of, and participants in, a multi-level marketing plan should ensure that any representations made about the plan are -- or include information that is -- fair, reasonable and timely as the plan relates to:

* the different levels of earnings or compensation received by participants in the plan;

* the amount of money earned by a typical participant; and

* the time and effort required to reach specific levels of income.

However, I am not aware of any Canadian Class Action involving section 55 or 55.1. Perhaps as network marketers become more aware of their disclosure rights this will change.

Technorati Tags: multi level marketing, canadian competition bureau, marketing plan, quatloos, mislead, bioperformance, earnings

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