New School Network Marketing by Kim Klaver: "They don't want weasel words or fine print."
Kim Klaver has an interesting post about network marketing,
New School Network Marketing by Kim Klaver: "They don't want weasel words or fine print."
Hmm. Does that mean, when selling the business opportunity, that we should stop leading with the images of the guy in the Armani suit with the fancy sports car and big house?And at the bottom of the page, in very small print, they get the weasel language (AKA disclaimer): Results not typical. Results depend entirely on your own efforts. Results not typical. Results not typical. Results not typical. Results not typical. Results not typical.Results not typical.Results not typical...
The proposed new FTC Business Opportunity Rule would take care of this problem in the following manner.
1. The picture of the "the guy in the Armani suit with the fancy sports car and big house" would be be an "earnings claims".
2. Since the income opportunity was making an earnings claim, no matter how much it cost to purchase the opportunity, would require the seller to give the purchaser a one or two page disclosure document.
3. Few sellers will realize this, and if there are sufficient complaints, the FTC will have the ability to shut down network marketing opportunities the same way that the close down business opportunity frauds.
Win/win.
