The Psychological Attraction behind Network Marketing
In an amusing and enlightening description of the attraction of MLM, Kim Klaver writes about attending a recruitment meeting for a MLM product:
"It was a Tuesday evening years ago, and my friend and I watched in awe as the young man in front of the room showed everyone his month's checks - a little over $90,000.I immediately thought, "Boy, if HE can do that, I MUST be able to do that!
My friend agreed. "Yes!" she said, "You can do that too! Probably better!" The acquaintance who'd brought us beamed.
So far, my brain was fully engaged. My reaction was totally typical of me then (and now).
It's during the first days of the training that my brain had to be manually shut off. And it went without a whimper. Here's what they taught us:
1. It's easy, anyone can do it. Look at me, a former waiter.2. Talk to anything that moves. Anyone who can fog a mirror.
3. The product sells itself. " (my emphasis)
Keep in mind, Ms. Klaver, according to her blogger profile, is an accomplished salesperson, a Harvard graduate and was selling real estate at the time. She does not fit the profile of someone who could not see what was too good to be true.
Let us suppose that the former waiter is not lying, not a shill, and really did accomplish his selling prowese. What does the $90,000 a month suggest to you? It is easy? This product sells it self?
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